Users will soon have a updated setting that allows them to cut down on the volume of AI-made media appearing in their feeds. This move comes as the platform revealed that it presently contains more than 1 bn AI-generated clips.
Trial and Implementation
The new functionality is in a pilot phase over the following weeks before a global rollout. This shift comes amid a increase in AI content, driven by new AI video creators.
AI Content on Other Platforms
Recent reports that approximately a tenth of the fastest-growing channels on another major platform primarily display AI-generated videos. A significant portion of this output is classified as “AI slop”, a term for poor-quality, mass-produced content that is frequently illogical or surreal.
Based on user feedback that a lot of users appreciate content produced via AI tools, ranging from digital art to science explainers, and we aim to offer the community the ability to see more or less of that, according to their own likes,” stated a platform representative.
Volume and Proportions
TikTok announced that there are now over a billion videos on its service tagged as made with AI. Collectively, over 100 m pieces of content are submitted to the platform daily, making clips made by AI a minor percentage of its overall inventory.
How to Adjust Settings
Members will be in a position to decrease or raise the level of AI-generated videos they watch by using the content preference feature in the app and choosing AI-made media. Other topics that are already be controlled under the setting cover news, style, cosmetics, and choreography.
Platform Guidelines
The platform’s rules require creators to identify “realistic” AI-generated content, and it bans harmful deepfakes of well-known individuals or emergencies. Any authentic-looking artificial content that is without a tag can be taken down under its user guidelines.
Additionally, the app will henceforth apply an AI-generated label to content produced via its own AI tools, or flagged by an collaborative effort for identifying content made by AI. This step is designed to stop users from attempting to evade the labeling process.
Responsible AI Funding
The company is also establishing a $2m AI literacy fund for experts and organizations to develop informative material about responsible artificial intelligence. This project will support non-profit groups focused on educating coding and technology.
Platform Protection
The video-sharing app has defended its moderation strategy, following controversy over proposals to lay off numerous safety staff in the UK. It is expected to eliminate 439 jobs in its content moderation division in its British office, with trade unions and online safety experts raising concerns that people are being substituted by automated systems.
A company official stated that human moderation would continue to be important, but artificial intelligence can shield workers by filtering out the most harmful content prior to it has to be seen by people. TikTok announced a significant reduction in shocking and graphic content handled by human moderators over the past year due to intervention by its machine learning processes.
We believe it is crucial to combine staff and AI to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we also think it’s highly necessary to limit contact with harmful content as quickly as possible, which is why a lot of the machine support is proving valuable process content quickly.”
